To support the launch of WitcherCon, a first-of-its-kind digital celebration of The Witcher universe, a global social campaign was developed to engage fans across every corner of the franchise. Given the global significance and fandom of The Witcher, extensive banners and social media content were created for social platforms such as YouTube, Twitch, Reddit, Instagram and Facebook. Additionally, various social ads in different formats and adaptations were designed to ensure widespread visibility and relevance. Merchandise was also developed such as stickers featuring The Witcher's primary and secondary logos, as well as the iconic characters Ciri, Jennifer, and Geralt, which were crafted to blend seamlessly with Netflix's The Witcher theme. The end result proved to be a triumph, attracting views from around the globe with an impressive 2.4 million (and counting) views on Netflix’s YouTube channels.